Plan Your Publicity Campaign!! There's a lot of competition out there.
The Fringe prints 20000 copies of the full Programme of Events which are distributed widely on a local and regional level and to our mailing list.
The Fringe Information Desk, which is next to the Opera House in the Conservatory Foyer, is open daily between 10 a.m. and 4 p.m. during the Fringe and needs posters and fliers for each event. Send these before the Festival to the Programme Co-ordinator or deliver by hand to the desk during the Fringe. They will be displayed at the desk and on dedicated display boards around the town. About 50 fliers and 12 posters is enough for this.
The wider distribution of material for individual events is the responsibility of participants. Many shops, cafés and pubs take posters and fliers.
Please make it clear on all publicity that the event is part of the Buxton Festival Fringe - use the Fringe logo if you can. It can be downloaded from the web-site - right click this link and choose Save Target As... or emailed as a jpg on request.
The Fringe is also promoted generally through the local and regional Media. You too need to approach them yourselves with photos and press releases. (A Press list is supplied with confirmation of entry.) Local Radio Stations may be willing to broadcast good quality recordings and are keen to interview you over the telephone. Please include a named contact. For advice, see How to write a Press Release.
Please upload photographs as part of the online entry procedure. If you would like further advice on publicity contact the Press Officer, who would also be happy to receive your press releases for her information.
Fringe Sunday, Carnival and Street publicity are worth the effort. Meet the public in costume if possible with handbills at the ready. Impromptu street theatre works too. Suitable sites and contacts are included in the list of venues. The Carnival Procession welcomes Fringe participants.
Reviews are produced and posted daily during the Fringe. We aim to post them by midday following the first performance. Copies will be made available to participants who may use them for on-going publicity. The reviews are also published on the web-site. In order to get a review, we require you to admit one reviewer on your first night (free of charge).
Please note that all publicity materials for use during the Fringe should go to 32 Green Lane, Buxton SK17 9DL or be delivered to the desk during the Fringe..
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