Plan Your Publicity Campaign!! There's a lot of competition out there.
The Fringe prints 18,000 copies of the full Programme of Events which are distributed widely on a local and regional level and to our mailing lists.
The Fringe Information Desk, which is next to the Opera House in the Conservatory Foyer, is open daily between 10 am and 4pm and from 6 to 7.30pm during the Fringe and needs posters and fliers for each event. Send these before the Festival to the Fringe Chair at 1 White Knowle Rd, Buxton SK17 9NG or deliver by hand to the desk during the Fringe. They will be displayed at the desk and on a town centre display, generally at The Springs shopping centre. About 50 fliers and 12 posters are enough for this but you may wish to print more for your own purposes. N.B. The wider distribution of material for individual events is the responsibility of participants. Many shops, cafes and pubs take posters and fliers. The council does not tolerate any fly posting however. At the Fringe desk, do not posters up yourself - let the desk managers do this. The front doors have to remain unadorned because of health and safety issues.
Please make it clear on all publicity that the event is part of the Buxton Festival Fringe - use the Fringe logo if you can. It can be downloaded from the web-site - right click this link and choose Save Target As... or emailed as a jpg on request.
The Fringe is also promoted generally through the local and regional Media. You too need to approach them yourselves with photos and press releases. (A regularly updated media list is supplied with confirmation of entry. It is not exhaustive. In particular, do contact the local press from where you are from, for example The Macclesfield Express does not generally cover Buxton but would do if there was a local angle for them). Local Radio Stations may be willing to broadcast good quality recordings and are keen to interview you, especially if you can go into their studios. Please include a named contact. For advice, see How to write a Press Release.
Please upload photographs as part of the online entry procedure. If you would like further advice on publicity contact the Press Officer, who would also be happy to receive your press releases for her information.
Fringe Launch Party. This event is run by Underground Venues but acts from other venues are also welcome. Traditionally, it includes five to ten minute extracts from shows as well as live music and sometimes party games! It is a chance for Fringe goers to socialise as well as being a useful place for entrants to publicise their events. It is usually held on the first evening of the Fringe at the Fringe Club in the Old Hall Hotel. Contact firstname.lastname@example.org for further information.
Fringe Sunday, Carnival and Street publicity are worth the effort. Meet the public in costume if possible with handbills at the ready. Impromptu street theatre works too. Suitable sites and contacts are included in the list of venues. The Carnival Procession welcomes Fringe participants.
Reviews are produced and posted daily during the Fringe. We aim to post them by midday following the first performance. Participants are welcome to use extracts or the whole review for on-going publicity. The reviews are also published on the web-site. In order to get a review, we require you to admit one reviewer on your first night (free of charge). While we make every effort to review every show we cannot unfortunately guarantee this. Please also be receptive to the idea of providing a ticket for other reviewers in town such as Fringe Guru.
See also How to Grow Your Audience.